Reactive Social / Live Event / Photography

CALL OF DUTY LAUNCH EVENT

Call of Duty Next was a launch event created to announce all the details about Modern Warfare II, Warzone 2.0, and Warzone Mobile to the community. It was hosted by 200 influencers from around the world who streamed all their gameplay while competing in an esports style environment.

As the Creative lead for reactive photography on Twitter, Instagram, and Facebook. I managed two photographers, a retoucher, and copywriter to deliver real time social posts in order to push the gaming community onto the #CODNext live stream. It was awesome fun!

RESULTS:
#CODNext was trending at #2 on Twitter thanks to our entire social support of the event.