It was a huge honor to tell the world of Toyota’s biggest secret, Supra. If you know anything about Supra, you will understand what it means for Toyota and the fanboys waiting for the 20 year comeback. The work produced under my vision was not only used throughout Toyota.com, but media outlets, car forums, and all throughout Akio Toyoda’s reveal presentation at the Detroit Auto Show. A huge career highlight and a very happy day.
RESULTS One happy CEO, one million hits on Toyota.com and a 40% increase with handraisers. By day three, our site performed so well that the Client’s thought it was hacked when reading the results.
MY VISION STATEMENT When the sun hits the new Supra for the first time in 20 years, we will capture perfect moments of speed, performance, and capability through it’s natural habitat: the racetrack. Our timing will shed light in the best way possible across the paint making the characteristics shine from top to bottom. The return of a legend will never look so good and will keep our Toyota enthusiast begging for more long after.
Client / Toyota Role / Art Director Agency / Saatchi & Saatchi LA Photographer / Alex Bernstein Post Production / Recom Farmhouse