Identity System Design

WACO CHA REBRAND

Waco Cha is a boba and dumpling company that wanted to have a rebrand of their identity as they continue to expand their business into new areas. To maintain a smooth transition for their current customers, I wanted to maintain some design elements that have familiarity. More importantly, it had to communicate the core values of Communi-Tea aka premium tea, creating community, and bridging cultures.

 
 
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