My name is Mathew Velarde, I’ve art directed and designed projects both big and small for 10+ years. My main goal - besides smart, strategic and conceptual ideas - is just making some cool work that everyone loves.
LEADERSHIP STUFF
I believe in one core value when it comes to managing Creatives, ownership. It is the best way for anyone to learn, grow and become a better Creative in our field. If they fall, we should always be there to pick them up and get them running again.
LIFE STUFF
When I’m not working, I enjoy the simple things in life. Traveling with my Wife, making lo-fi viral videos for my senior Chihuahua, trying new foods, looking at watches I can’t afford, running in the hot sun, collecting retro childhood video games that I shouldn’t buy, and playing video games with friends hoping to go pro one day.
AARP, Activision (Call of Duty: Modern Warfare II, Call of Duty: Warzone 2.0, Call of Duty: Warzone, Call of Duty: Vanguard), Anthem Insurance, Bass Pro Shops, Car and Driver, CrossfireX, Dr. Pepper, Hardtack Creative (Clash of Kings, Coursera, Metromile, Nerdwallet, Priceline), El Camino College, Los Angeles Chargers, Otis College of Art & Design, Marymount College, Meta Quest Gaming (Asgard's Wrath 2),Riot Games (Legends of Runeterra, Teamfight Tactics), Scion, Target, Team USA, Toyota, Toyota Gazoo Racing, Toyota Racing Development, Tread Lightly!, Volkswagen, Waco Cha, Yellow Chair Collective, 23&Me
EXPERTISE
A/B Testing, A/B/C Testing, Adobe Acrobat, Adobe After Effects, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Art Direction, Banners, BCRM, Branding, Brochure, Case Studies, CGI, Conceptual, CRM, Data Analytics, Design, Direct, DRTV, Editing, Experiential, Keynote, Interactive Online Video, Managing, Motion Graphics, Photography, Platform (Websites), POS Kit, Print, Production, Product Demonstrations, Retouching, Short Form & Long Form Video Content, Social Media, Sketch, Storyboarding, UX/UI
AWARDS
Caples Awards, Communicator Awards, DMA International ECHO Awards, LA ADDY Awards, Omnicom Emerging Stars, OTIS Award for Academic Excellence
