OWNER WELCOME PROGRAM

Every day, an average of 2,000 people buy a new Toyota vehicle and Toyota had no communication beyond purchase. In addition, Toyota has a ton of great benefits that come along with their cars which no one knows about. We shrunk Toyota's “wacky” spokeswoman Jan to megabyte size through a microsite that hosted 17 personalized videos that were driven by a BCRM email campaign and direct mail systems with everything you need to know to start learning.