ORGANIC SOCIAL

RIOT GAMES

ROLE: As the Lead Creative for Legends of Runeterra and Teamfight Tactics social accounts, I managed and oversaw all creative executions for evergreen and reactive content. I also led creative scoping, creative resourcing, and established a brand-new client relationship with Riot Games at Hi5 Agency from day one of my six-month contract.

RESULTS: Achieved a 51% increase in positive sentiment across all social channels within six months by reigniting the channels with game focused content.

Influencer Content

3 GAMES AT ONCE CHALLENGE: To bring some hype for the new expansion called Heart of the Huntress. We pitched the idea of having one of the top influencers in the community play all three new Champion card decks at the same time live on Twitch.

RESULTS: Riot Games Influencer Marketing Team, “10/10 idea.”

Video Content Series

KEYWORD GIFS: Clients wanted to show more faces on social of Riot. Our series challenges the Legends of Runeterra Team on the spot with a series of questions depending on where they land on the GIF. Good luck.

RESULTS: A bunch of happy Riot Game employees.

Low Lift Content Organic Social

DESIGN FOR SOCIAL: Over the course of 6 months we designed and executed over three dozen concepts with almost 100 assets across X (Twitter), Instagram, and YouTube Community.