ORGANIC
SOCIAL

As the Lead Creative for Legends of Runeterra and Teamfight Tactics social accounts, I managed and oversaw all creative executions for evergreen and reactive content. Our plan was to bring back positive reactions to their channels as their followers felt left behind with little to no posting. As a team, we would post 3-5 times a week to ignite all the channels again. It was a combination of leading creative scoping, creative resourcing, creative planning, all while directing an entire production department and establishing a brand-new client relationship with Riot Games for the agency.