SUPRA’S WORLD PREMIERE

I was the first creative to concept, execute, and produce creative for GR Supra’s return after its 20-year absence from the automotive scene. The project required nearly a year of secrecy, but the effort was worth it. One of the most exciting challenges was convincing our clients to take creative risks with a site redesign for a better experience, heritage callouts of past Supras, collaborating with a virtual car tuner influencer, hashtag campaign content, and creating Toyota’s first-ever drifting shot, which all helped re-establish the Supra’s brand back into the car community.