Photography / Auto Show Event / Website / Social Ads
PHOTOGRAPHY TREATMENT: There’s no better way to showcase the GR Supra than by placing it in its natural habitat: the racetrack. This allows us to capture the Supra in action, highlighting its dynamic performance capabilities while honoring its drifting legacy. The lighting will be enhanced by god rays, creating a dramatic mood that reinforces the Supra’s return—better and bolder than ever, with its legendary god-like reputation. The images I produced for Saatchi under my creative vision was featured not only across Toyota.com but also in media outlets, car forums, billboards, and was prominently displayed during Akio Toyoda’s reveal presentation at the Detroit Auto Show.
RESULTS: One happy CEO. One million hits on Toyota.com. 40% increase with handraisers. Our page performed so well that the Clients thought it was hacked and they called the developers to make sure it wasn’t.
