Broadcast

 PROJECT 01 / MORNING DRIVE

Headphones on. Volume up. The 2020 GR Supra is about to wake up your ears with the most epic driving soundtrack. No music. Only sheetmetal, sliding, and Toyota “approved” street racing. Everything a true car enthusiast wants to see and hear after 20 years of waiting. The legend has finally come back to the canyons.

“FUN” FACT
Toyota asked me what I could do with some extra money 3 weeks before production. I pitched the video below.

 
 
 
 
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YouTube Mini Series / Influencer Content

PROJECT 02 / GR SUPRA 101

Starting as a joke to our Clients that we should make a “how to drift” video sponsored by Toyota. Clients loved the idea and let me make the content series below hosted by two driving legends, clouds of smoke, car reviews, nostalgia, how-to launch tutorial, a 125 mph braking test, and of course some feature callouts.

 
 
 
 
 

Photography + CGI / Website / Social Ads

 PROJECT 03 / GR FAMILY REVEAL

As one of the Creative Leads for Digital Content at Saatchi, I directed three different A&C teams in a pitch to reveal the GR Family to the world. Using a mixture of photography and CGI, our final concept reveals a big storm heading our way with each vehicle owning a different weather element. GR Supra for lightening, GR 86 for wind, and GR Corolla Hatchback for rain.