TOYOTA

BRANDED CONTENT

ROLE: As one of the Creative Leads for Saatchi’s Social and Digital Content Team for Toyota, I oversaw 2-3 Art Directors while also contributing hands-on to content development with my own briefs. My responsibilities spanned creating digital and social assets, overseeing dealership materials, and crafting traditional print for major campaign launches. I played a key role in ensuring all creative aligned with Toyota’s brand, supporting vehicle reveals, product launches, and new features across multiple platforms, including Toyota.com, social, dealerships, brochures, OOH, and more.

Youtube Series

TACOMA FEATURE FREESTYLE: For the new family of TRD Tacomas, we were asked to display features and demos using Andy Bell, the unofficial bad boy of Toyota. He gave us the green light to do whatever we wanted to him. So we did. And for the first time ever, we introduced humor into the “Feature Highlight Video” channel. Below are my two favorite videos out of the series.

RESULTS: 2 locations, 3 days, 4 vehicles, 6 scripts, 144 shots, and a joke referring drug use.

Digital & Print Content

TOYOTA PHOTOGRAPHY: Below are my favorite selects that I have art directed across the country for Toyota’s digital and print outlets touching every piece of media. In total, I have spent over 50+ days on set, directed over 5 million dollars of production, and been through a lot of sticky situations that required on the spot creative problem solving.