IDENTITY SYSTEM DESIGNS

GRAPHIC DESIGN

ROLE: As the Creative Director and designer, my role was to help clients refine or create a logo that effectively represents their company’s values and business.

Logo Redesign

CHA COMMUNITY: Waco Cha is a boba and dumpling company that wanted to have a rebrand of their identity and company name as they continue to expand their business into new areas. To maintain a smooth transition for their current customers, I wanted to maintain some design elements that have familiarity. More importantly, it had to communicate the core values of Communi-Tea aka premium tea, creating community, and bridging cultures.

Logo Design

YELLOW CHAIR COLLECTIVE: YCC is a private practice group for psychotherapy. Their goal is simple, help you overcome life’s obstacles. The one visual icon that can communicate this type of journey is a labyrinth. It represents the path to your center for balance and peace. If you don’t believe me, walk a labyrinth and tell me how you feel after.