MWII & WZ 2.0 LAUNCH

CALL OF DUTY

ROLE: As the Lead Art Director for Call of Duty’s Social Agency of Record, I played a key role in developing creative concepts, establishing design systems, directing vendors, and ensuring brand consistency across all social platforms. Our biggest achievement was leading the reveal and launch for Call of Duty: Modern Warfare II (2022) over the course of one year.

RESULTS: Modern Warfare II became the best-selling game of 2022, breaking franchise records and generating over $1 billion in revenue within 10 days of launch.

Live Event / Reactive Social / Photography

CALL OF DUTY NEXT EVENT: Call of Duty Next was a launch event created to announce all the details about Modern Warfare II, Warzone 2.0, and Warzone Mobile to the community. It was hosted by 200 influencers from around the world who streamed all their gameplay while competing in an esports style environment.

As the Creative Lead for reactive photography on Twitter, Instagram, and Facebook. I managed two photographers, a retoucher, and copywriter to deliver real time social posts in order to push the gaming community onto the #CODNext live stream. It was awesome fun!

RESULTS:
#CODNext was trending at #2 on Twitter thanks to our entire social support of the event.

Social Campaign / Influencer Content

TASTEMAKERS CAMPAIGN: Working with creators with particular talents, we sought to expand the Call of Duty audience to new and unexplored areas of the Internet, from nail art, to custom rugs, to an epic Christmas light show, sword craftsman and more!

Social Support

WARZONE LEGACY: Our partners at Activision created a personalized experience for Call of Duty gamers that would generate your entire Warzone history in one badass hype video. It was a great way to end the chapter while reminding our audience of Warzone 2.0 during launch week.

As the Creative Lead on Social, my role was to show the best ways to communicate the entire experience to our audience using both organic and paid media on social.

RESULTS: We got to “Bring back Verdansk” (IYKYK) with over 3 million Warzone Legacy downloads.